THE NEW YORK TIMES BESTSELLER and #1 WALL STREET JOURNAL
BESTSELLER
Risky Is the New Safe is a different kind of book for a
different kind of thinking--a thought-provoking manifesto for
risk takers. It will challenge you to think laterally, question
premises, and be a contrarian.
Disruptive technology, accelerating speed of change and economic
upheaval are changing the game. The same tired, old conventional
thinking won't get you to success today. Risky Is the New
Safe will change the way you look at everything! You'll
view challenges--and the corresponding opportunities they
provide--in entirely new and exciting ways. You'll
recognize powerful new gateways to creating wealth.
In this mind-bending book you'll discover:
* How mavericks like Steve Jobs, Richard Branson, and Mark Cuban
think differently--and what you can learn from them;
* The six-month online course that could allow you to earn more
than a Ph.D.;
* How social media changes branding and marketing forever, and
what that means for you;
* What happens when holo-suites and virtual-reality sex come
about, and how you need to prepare;
* The new religion of ideas: How to become an "idea
generator" and declare as a free agent; and,
* What will cause the Euro, precious metals, and oceanfront real
estate to collapse--and how that can make you rich!
