Quite often, tempting business ideas in the course of implementation suffer a complete collapse. Testing during the idea development stage is a way to reduce the risk of implementing ideas that are brilliant on paper but not viable in the marketplace. Ideas are tested through rapid experiments that collect feedback from potential buyers and adjust the business model before launching the product to the market. World bestselling author of Business Model Building and Value Proposition Development Alex Osterwalder and business development consultant David Bland teach you how to test ideas like the world's most successful startups. They will walk you through the concept, how to design your first experiment, and start the testing process. In addition, you will learn how, through rituals and shared team spirit, to make idea testing a common practice and business norm for the entire organization.
