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The Routledge Companion to Arts Marketing

BuchGebunden
Verkaufsrang46733inKunst
CHF246.70

Produktinformationen

The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by international leaders of academic research in the field.
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Details

ISBN/GTIN978-0-415-78350-7
ProduktartBuch
EinbandGebunden
Erscheinungsdatum28.11.2013
Auflage1. A.
ReiheRoutledge Companions in Marketing, Advertising and Communication
SpracheEnglisch
MasseBreite 174 mm, Höhe 246 mm
Gewicht990 g
IllustrationenFarb., s/w. Abb.
WarengruppeKunst
KategorieKunst
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Über die Autorin/den Autor

Daragh O´Reilly is Senior Lecturer in Creative and Cultural Industries as Sheffield University Management School. He is an experienced co-editor of journal special issues, and (with Finola Kerrigan) edited Arts Marketing: A Fresh Approach (Routledge, 2010). He is the author, with Gretchen Larsen and Krzysztof Kubacki of Music Markets and Consumption (Goodfellow, 2013).Ruth Rentschler is Foundation Chair of Arts and Entertainment Management at Deakin University, Australia. Ruth has published widely in the cultural field including the Cultural and Entertainment Industries Handbook, Shaping Culture, Innovative Arts Marketing, The Entrepreneurial Arts Leader, Creative Marketing and Museum Marketing, to name some her books.Theresa A. Kirchner is Associate Professor of Management at Hampton University, USA. Her background includes work with nonprofit boards for more than twenty years and corporate positions as Senior Vice President with Bank of America and Principal Consultant with Keane, Inc. Her publications have appeared in the International Journal of Nonprofit and Voluntary Sector Marketing, Disaster Recovery Journal, European Journal of Management and Journal of the Academy of Business and Economics.

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