In the twenty-first century, promotion is everywhere and
everything has become promotable: everyday goods and organizations,
people and ideas, cultures and futures. This engaging book looks at
the rise of advertising, public relations, branding, marketing and
lobbying, and explores where our promotional times have taken
us.
Promotional Cultures documents how the professions and
practices of promotion have interacted with and reshaped so much in
our world, from commodities, celebrities and popular culture to
politics, markets and civil society. It offers a mix of historical
accounts, social theory and documented case studies, including
haute couture fashion, Apple Inc., Hollywood film, Jennifer Lopez,
the Occupy movement, Barack Obama's election campaigns, news
production and the 2008 financial crisis. Together, these show how
promotional culture may be recorded, understood and
interpreted.
Promotional Cultures will appeal to students and scholars
of media and culture, sociology, politics, anthropology, social and
industrial history.
