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Creativity Unlimited
ISBN/GTIN

Creativity Unlimited

Thinking Inside the Box for Business Innovation
eBookPDFDRM AdobeElectronic Book
Verkaufsrang1096inMarketing (eBook)
CHF23.00

Produktinformationen

Creativity Unlimited provides exercises and tools that enable you to train your way to creativity and success - by using the skills, knowledge, and products you have and thinking inside the box.
Creativity Unlimited is organized into five different parts: Why creativity
Think inside the box
Expand the box
Fill the box
Shake the box

The first two parts provide proof of and arguments for the significant effects of creativity, and why and how you can use creativity in your daily routines. The remaining three parts provide you with the means to get on your way.
Micael Dahlén´s book Creativity Unlimited not only shows what creativity is about but also relates creativity to our daily work as managers in both being creative and building up creativity in our own organisation. I personally found Micael´s book very valuable for my own work. It gives me a lot of practical hints how to develop my and my teams´ creative power.
Dr Jens Effenberger, Director International Sales, Volkswagen Light Commercial Vehicles, Hanover, Germany
Weitere Beschreibungen

Details

Weitere ISBN/GTIN9780470722121
ProduktarteBook
EinbandElectronic Book
FormatPDF
Format HinweisDRM Adobe
Erscheinungsdatum07.03.2010
Auflage10001 A. 1. Auflage
Seiten372 Seiten
SpracheEnglisch
Dateigrösse2145 Kbytes
WarengruppeEnglish
Weitere Details

Kritiken und Kommentare

Über die Autorin/den Autor

Micael Dahlén is a Professor of Business Administration and Marketing Strategy at the Stockholm School of Economics. His award-winning research within marketing, creativity and consumer behaviour has been published in four books and numerous journal articles. His work is used in various educations in Europe, Asia and the United States, and he lectures and workshops frequently in the industry.

Vorschläge

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