What Your Employees Need and Can't Tell You

Adapting to Change with the Science of Behavioral Economics (Change Management Book)

von

Palmer, Melina

BuchPaperback

Verkaufsrang17034inBetriebswirtschaft

CHF32.90

BuchCHF32.90

eBookCHF12.90

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What Your Employees Need and Can´t Tell You offers a highly actionable roadmap to business executives and managers faced with the task of instituting successful organizational change.

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Details

ISBN/GTIN978-1-68481-015-4

ProduktartBuch

EinbandPaperback

VerlagIngram Publishers ServicesYellow Pear Press

Erscheinungsdatum23.02.2023

Seiten256 Seiten

SpracheEnglisch

MasseBreite 152 mm, Höhe 229 mm, Dicke 13 mm

Gewicht338 g

WarengruppeWirtschaft

KategorieBetriebswirtschaft

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Über die Autorin/den Autor

Palmer, Melina

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 160 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. Melina obtained her bachelor´s degree in business administration: marketing and worked in corporate marketing and brand strategy for over a decade before earning her master´s in behavioral economics. She has contributed research to the Association for Consumer Research, Filene Research Institute, and runs the Behavioral Economics & Business column for Inc Magazine. She began teaching applied behavioral economics through the Texas A&M Human Behavior Lab in fall 2020. Her first book on the subject, What Your Customer Wants and Can't Tell You, was published in May 2021.