Art and Business

Perspectives on Art-based Management

von

Masè, Stefania

BuchPaperback

Verkaufsrang59920inBetriebswirtschaft

CHF136.90

BuchabCHF136.90

eBookCHF118.00

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Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector.

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ISBN/GTIN978-3-030-51771-7

ProduktartBuch

EinbandPaperback

VerlagSpringer

Erscheinungsdatum30.08.2021

Auflage1st ed. 2020

ReiheInternational Series in Advanced Management Studies

Seiten146 Seiten

SpracheEnglisch

MasseBreite 155 mm, Höhe 235 mm, Dicke 9 mm

Gewicht248 g

WarengruppeWirtschaft

KategorieBetriebswirtschaft

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Über die Autorin/den Autor

Masè, Stefania

Stefania Masè is Assistant Professor at IPAG Business School, France, where she teaches Marketing, Communication and International Business. She has a double Ph.D. from University of Macerata, Italy, and Lettres Sorbonne University, France. Her current research interests include art-based management, luxury goods, consumer behavior, and family business.