Strategic Brand Management

von

Keller, KevinKeller, Kevin LaneAperia, TonyGeorgson, Mats

BuchPaperback

Verkaufsrang7257inMarketing

CHF92.90

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Develop your students' brand management skills with practical insights from the industryStrategic Brand Management, 2nd edition, equips your students with the tools and knowledge to implement successful brand strategy. With activities to guide their learning, the text teaches your students to make business decisions like real managers.

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Details

ISBN/GTIN978-0-273-73787-2

ProduktartBuch

EinbandPaperback

VerlagPearson Academic

Erscheinungsdatum29.11.2011

Auflage2. A.

SpracheEnglisch

MasseBreite 188 mm, Höhe 246 mm, Dicke 38 mm

Gewicht1440 g

WarengruppeWirtschaft

KategorieMarketing

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Über die Autorin/den Autor

Keller, KevinKeller, Kevin LaneAperia, TonyGeorgson, Mats

Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is also the co-author with Philip Kotler of the all-time best selling introductory marketing textbook, 'Marketing Management.' Dr Tony Apéria is Visiting Professor at Jönköping International Business School in Sweden. Dr Apéria has a background in industry and he has more than 20 years' experience from the marketing and branding field. Mats Georgson leads the brand consultancy firm Georgson & Co based in Stockholm, Sweden. He has worked with a multitude of major international brands, including the role of the global brand director of Sony Ericsson. He is also an Assistant Professor at Stockholm University.