Promote your business effectively
for next to nothing!
Your company might offer the most satisfying goods and services on the planet, but that won?t equal profit if potential customers don?t know you exist. Learn how to get the word out about your business in the most inexpensive and effective ways possible.
Developing compelling marketing plans and materials requires skill, knowledge and strategy. Let Instant Marketing for Almost Free teach you:
--How to identify the core words, strategies and images that define your company
--Tips and techniques for establishing your brand
--The ten most critical imperatives of marketing material
--Everything you need to know about creating your website
--The secrets of composing persuasive brochures, flyers and news releases
--How, when and where to advertise
--Ways of establishing yourself as an expert in your field
--How to make your office and sign say exactly what you want them to
?Susan F. Benjamin's advice is fun, outrageous and at times, surprising. Every employee should read this book-and their bosses should read it too.?
-Harold Rauner, President, The Business Bank
Susan Benjamin has been helping small businesses and other organizations better market their products and services since 1989. She has established, trained and researched marketing strategies for organizations including Putnam Investments and MFS, and has trained thousands of marketing writers.
