Digging Deeper

How Purpose-Driven Enterprises Create Real Value

von

Sternad, DietmarKennelly, James JBradley, Finbarr

BuchPaperback

Verkaufsrang7257inMarketing

CHF51.90

BuchabCHF51.90

eBookabCHF57.40

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Digging Deeper reveals an alternative to a myopic capitalism. Remarkable examples from around the world vividly demonstrate how enterprises can create real value through focusing on the 6 Ls, long-term orientation, lasting relationships, local roots, limits recognition, developing a learning community and taking leadership responsibility seriously.

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ISBN/GTIN978-1-78353-539-2

ProduktartBuch

EinbandPaperback

VerlagTaylor & Francis

Erscheinungsdatum29.12.2016

Seiten272 Seiten

SpracheEnglisch

MasseBreite 145 mm, Höhe 208 mm, Dicke 20 mm

Gewicht363 g

WarengruppeWirtschaft

KategorieMarketing

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Über die Autorin/den Autor

Sternad, DietmarKennelly, James JBradley, Finbarr

DIETMAR STERNAD is Professor of International Management at Carinthia University of Applied Sciences, Villach, Austria. JAMES J. KENNELLY is Professor of International Business & Management, Skidmore College, Saratoga Springs, New York, USA. FINBARR BRADLEY is a former professor who teaches at the Smurfit Graduate Business School, University College Dublin, Ireland.