Digital Marketing

Tools, Techniques and Best Practices for Graduate Students and Managers

von

Solberg Söilen, Klaus

BuchGebunden

Verkaufsrang533inMarketing

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This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing.

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Details

ISBN/GTIN978-3-031-69517-9

ProduktartBuch

EinbandGebunden

VerlagSpringer

Erscheinungsdatum08.11.2024

Auflage2024

ReiheSpringer Texts in Business and Economics

Reihen-Nr.Economics

Seiten457 Seiten

SpracheEnglisch

IllustrationenApprox. 250 p. 30 illus.

WarengruppeWirtschaft

KategorieMarketing

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Über die Autorin/den Autor

Solberg Söilen, Klaus

Klaus Solberg Söilen is a Professor of Management at Halmstad University, Sweden. He has taught management-related courses for more than twenty-five years and has been a consultant for even longer. Before entering academia, he worked at several multinational companies, including KPMG Oslo. He has more than a hundred publications to his name and was the editor-in-chief of the Journal of Intelligence Studies in Business (JISIB) for 12 years, until 2024. He has also published scholarly and practice-based books, including "Exhibit Marketing and Trade Show Intelligence" (Springer, 2013).