The art of persuasion as taught by one of the world's most
sought-after speakers and pitchmen
In this daring book, Joel Bauer teaches you how to persuade by
making your messages entertaining. Learn the secrets behind "The
Fright Challenge," "The Transformation Mechanism," and other
persuasion tactics used by pitchmen, carneys, and conjurors to
convince people to their way of thinking. Along with coauthor Mark
Levy, Bauer has taken these ethical, entertainment-based
techniques, and has made them practical for everyday use-capable of
influencing one person or a thousand, in business and in
life.
Joel Bauer (Los Angeles, CA) is an expert in performance-based live
marketing who The Wall Street Journal online referred to as
"undoubtedly the chairman of the board" of corporate tradeshow
rain-making. Mark Levy (Chester, NJ) has written for the New York
Times, has authored or coauthored three books, and is the founder
of Levy Innovation, a consulting firm that makes individuals and
companies memorable.
