HBR's 10 Must Reads on Strategic Marketing (with featured article 'Marketing Myopia,' by Theodore Levitt)

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Harvard Business ReviewChristensen Clayton M.Levitt TheodoreReichheld, FredKotler Philip

BuchPaperback

Verkaufsrang822inSciences & Arts

CHF30.90

BuchabCHF30.90

eBookCHF32.90

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Increase your marketing impact and deliver competitive advantage. These definitive Harvard Business Review articles will help you build relationships with profitable customers, distinguish your offerings from others, and coordinate fruitfully with your partners in sales.

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Details

ISBN/GTIN978-1-4221-8988-7

ProduktartBuch

EinbandPaperback

VerlagHarvard Business PressHarvard Business Review Press

Erscheinungsdatum02.04.2013

ReiheHBR's 10 Must Reads

SpracheEnglisch

MasseBreite 139 mm, Höhe 209 mm, Dicke 20 mm

Gewicht240 g

IllustrationenIllustrationen, nicht spezifiziert

WarengruppeEnglish Books

KategorieSciences & Arts

Weitere Details

Reihe

HBR's 10 Must Reads on Managing Yourself (with bonus article 'How Will You Measure Your Life?' by Clayton M. Christensen)

HBR's 10 Must Reads on Teams (with featured article 'The Discipline of Teams,' by Jon R. Katzenbach and Douglas K. Smith)

HBR's 10 Must Reads on Leadership (with featured article 'What Makes an Effective Executive,' by Peter F. Drucker)

HBR's 10 Must Reads 2024

HBR's 10 Must Reads for Business Students

HBR's 10 Must Reads on Managing Projects and Initiatives

HBR's 10 Must Reads 2025

HBR's 10 Must Reads on Strengthening Your Soft Skills (with bonus article 'You Don't Need Just One Leadership Voice--You Need Many' by Amy Jen Su)

HBR's 10 Must Reads on Managing Projects and Initiatives (with bonus article 'The Rise of the Chief Project Officer' by Antonio Nieto-Rodriguez)

HBR's 10 Must Reads on Trust

HBR's 10 Must Reads 2024

HBR's 10 Must Reads on Change Management, Vol. 2 (with bonus article 'Accelerate!' by John P. Kotter)

HBR's 10 Must Reads for New Managers (with bonus article 'How Managers Become Leaders' by Michael D. Watkins) (HBR's 10 Must Reads)

HBR's 10 Must Reads on Strategic Marketing (with featured article 'Marketing Myopia,' by Theodore Levitt)

HBR's 10 Must Reads Boxed Set (6 Books) (HBR's 10 Must Reads)

HBR's 10 Must Reads on Strategy (including featured article 'What Is Strategy?' by Michael E. Porter)

HBR's 10 Must Reads 2023

HBR's 10 Must Reads on Talent

HBR's 10 Must Reads for Executive Teams

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Über die Autorin/den Autor

Harvard Business ReviewChristensen Clayton M.Levitt TheodoreReichheld, FredKotler Philip

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 11 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.