Couverture The Platform Business Navigator

The Platform Business Navigator

Wortmann, FelixJung, SvenGassmann, Oliver

LivreLivre de poche

Classement des ventes 2553dansEconomie d'entreprise

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Description

8 out of the 10 most valuable companies are built on platform business models - such as Amazon, Alibaba, Apple and Google. Given their ubiquity, traditional companies can no longer ignore platform models so this book is their practical and comprehensive guide to leveraging the power of platforms in your organisation.

Détails

ISBN/GTIN978-1-292-46618-7

Type de produitLivre

ReliureLivre de poche

ÉditeurPearson AcademicPearson Import Business

Date de parution28.12.2023

Edition1. A.

Pages296 pages

LangueAnglais

DimensionsLargeur 154 mm, Hauteur 232 mm, Épaisseur 14 mm

Poids390 g

Groupe de produitsEconomie

CatégorieEconomie d'entreprise

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Auteur

Wortmann, FelixJung, SvenGassmann, Oliver

Felix Wortmann is Professor, Senior Lecturer, and Vice Director at the Institute of Technology Management of the University of St. Gallen (HSG). Moreover, he is the Scientific Director of the Bosch IoT Lab, a collaboration between HSG, ETH Zurich and the Bosch Group. Sven Jung has worked on platform business models at the Bosch IoT Lab for more than 3.5 years and currently works in innovation and strategy for the Bosch Group. He holds a PhD from the University of St. Gallen and was a Visiting Fellow at Harvard University. Oliver Gassmann is Full Professor at the University of St. Gallen, Director of its Institute of Technology Management (ITEM) and a thought leader in the field of innovation. His book The Business Model Navigator became a global bestseller and he has founded several spin-off companies and is acting in various boards of international companies and institutions. Gassmann has been recognized as one of the most active innovation scholars (IAMOT), as one of the leading economists of Germany (FAZ).