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Leading Digital
ISBN/GTIN

Leading Digital

Turning Technology into Business Transformation
LivreRelié
Classement des ventes 2550dansEconomie d'entreprise
CHF38.90

Description

Leading Digital makes the provocative argument that the next imminent phase of digital technology adoption - driven by the convergence of mobility, analytics, social media, cloud computing, and embedded devices - will make everything that's happened so far look like a prelude.

Détails

ISBN/GTIN978-1-62527-247-8
Type de produitLivre
ReliureRelié
Date de parution14.10.2014
LangueAnglais
DimensionsLargeur 155 mm, Hauteur 234 mm, Épaisseur 28 mm
Poids524 g
IllustrationsIllustrationen, nicht spezifiziert
Groupe de produitsLivres en anglais
CatégorieEconomie d'entreprise
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Auteur

George Westerman is a Research Scientist in the MIT Initiative on the Digital Economy. His research and teaching help senior executives drive competitive advantage with digital technology. He is coauthor of two award-winning books: The Real Business of IT (2009) and IT Risk (2007). Didier Bonnet is a Senior Vice President at Capgemini Consulting, where he serves as Global Practice Leader and heads Capgemini Consulting's Digital Transformation program. He has more than twenty-five years' experience in strategy, internet economics, globalization, and business transformation for large corporations. Andrew McAfee is Co-Director of the MIT Initiative on the Digital Economy. He has also held appointments at Harvard Business School and Harvard's Berkman Center for Internet and Society. In 2008, McAfee was named number 38 on the Ziff Davis list of the "100 Most Influential People in IT." He was also named one of the fifty most influential people in business IT, by Baseline Magazine. He is coauthor of The Second Machine Age (2014) and Race Against the Machine (2011), and the author of Enterprise 2.0 (2009).

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