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Marketing 3.0
ISBN/GTIN

Marketing 3.0

From Products to Customers to the Human Spirit
LivreRelié
Classement des ventes 983dansLivres anglais divers
CHF34.90

Description

Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism.

Détails

ISBN/GTIN978-0-470-59882-5
Type de produitLivre
ReliureRelié
ÉditeurWiley & Sons
Date de parution25.05.2010
Pages208 pages
LangueAnglais
DimensionsLargeur 157 mm, Hauteur 235 mm, Épaisseur 16 mm
Poids464 g
Groupe de produitsLivres en anglais
CatégorieLivres anglais divers
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Auteur

PHILIP KOTLER is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University´s Kellogg School of Management, and one of the world´s leading authorities on marketing. His writing has defined marketing around the world for the past forty years. The recipient of numerous awards and honorary degrees from schools all over the world, he holds an MA from the University of Chicago and a PhD from MIT, both in economics. Kotler has an incredible international presence-his books have been translated into approximately twenty-five languages, and he regularly speaks on the international circuit. HERMAWAN KARTAJAYA is the founder and CEO of MarkPlus, Inc. and is one of the 50 Gurus Who Have Shaped the Future of Marketing according to the Chartered Institute of Marketing, United Kingdom. IWAN SETIAWAN is a senior consultant at MarkPlus, Inc. where he consults for clients on marketing strategies.

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