How do I know if my idea will work?
How do I decide on the business model?
How do I find my audience?
Your digital business start-up journey begins here.
From the bestselling author of The Small Business Start-up
Workbook, Cheryl Rickman brings you a thoroughly practical
guide to starting up a digital business, covering the full journey
from idea to exit, with easy-to-implement strategies to make your
online venture an ongoing success. With a combination of tips,
exercises, checklists, anecdotes, case studies and lessons learned
by business leaders, this workbook will guide you through each step
of digital business.
Learn how to:
* Assess whether your business idea will work
online/digitally
* Choose the right business model for your proposition and
avoid wasting time
* Assess demand, viability and uncover untapped needs and
gaps in the market
* Build a usable, engaging website and mobile app
* Create a buzz using social networking
* Drive high quality traffic to your site and convert
visitors into paying customers
* Use search engine optimization (SEO) and marketing (SEM)
tools effectively
* Raise finance and protect your business
* Build and maintain a strong brand
* Recruit and retain a strong team
* Sell the business or find a suitable successor.
Reviews for the book:
"If you want advice on starting your own internet
business, don't ask me, read this book instead. It is more
up-to-date and costs far less than a good lunch." Nick
Jenkins, Founder of Moonpig.com
"This book excels in providing practical guidance on
how to create a successful digital business which exceeds customer
expectations and keeps customers happy each step of the
way." Scott Weavers-Wright, CEO of Kiddicare.com, and MD
of Morrison.com (non-food)
"If you read just one book on digital business, make it this
one... It is inspirational, informative and interactive in equal
measure. Highly recommended!" Rowan Gormley, Founder and
CEO of NakedWines.com
"Interspersed with inspiring and useful stories from
successful entrepreneurs, this book can help aspiring business
owners through a step-by-step process of refining their start-up
ideas and building a solid business." Elizabeth Varley,
Founder and CEO of TechHub
