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Retail Marketing and Branding
ISBN/GTIN

Retail Marketing and Branding

A Definitive Guide to Maximizing ROI
eBookEPUBDRM AdobeElectronic Book
Verkaufsrang1096inMarketing (eBook)
CHF34.00

Produktinformationen

Retail Marketing and Branding, 2nd Edition looks at
how retailers can make more out of their marketing money with
retail best practices in branding and marketing spend
optimization.

The second edition of Retail Marketing and Branding
includes the following updates:

* New and updated case examples

* Updated figures and examples throughout

* New interviewers with recent experiences

* Additional chapters
Weitere Beschreibungen

Details

Weitere ISBN/GTIN9781118489512
ProduktarteBook
EinbandElectronic Book
FormatEPUB
Format HinweisDRM Adobe
Erscheinungsdatum02.01.2013
Auflage13002 A. 2. Auflage
Seiten400 Seiten
SpracheEnglisch
Dateigrösse15000 Kbytes
WarengruppeEnglish
KategorieMarketing (eBook)
Weitere Details

Kritiken und Kommentare

Über die Autorin/den Autor

Dr. Jesko Perrey Director, Düsseldorf Jesko Perrey
is the global leader of the CLM (Customer Lifecycle Management)
service line and a core member of the leadership team of the EMEA
Consumer Goods & Retail Practice at McKinsey. His focus is on
brand management, marketing ROI, segmentation, and CLM across
different industries. Jesko is the author of many articles and
essays in leading journals and compendiums, particularly on
marketing-related subjects such as branding, marketing ROI,
segmentation, and CLM, and coauthor of the book Power Brands. He
holds an MBA and a PhD from the University of Münster.

Dr. Dennis Spillecke Principal, Cologne Dennis Spillecke
is a core member of the EMEA Consumer Goods & Retail Practice,
as well as of the EMEA Marketing & Sales Practice at McKinsey.
Dennis leads the global service line on marketing ROI and branding.
In recent years, Dennis' work has focused primarily on the
areas of digital marketing, marketing ROI, and branding. Dennis
holds a PhD from the Otto Beisheim School of Management (WHU) in
Vallendar.

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